In Which Hamilton Nolan Nails It

Writing about the rag pictured at right:

…They have constructed themselves upon the bizarre and defunct notion that mixing solid public affairs journalism with Britney Spears covers and paeans to plastic pop music is a formula for publishing success. It isn’t, any more. Whereas once people would have rushed out to newsstands to pick up copies of Rolling Stone and read what all fuss was about with McChrystal, now they either A) read that one single story on RS’s website, for free, or B) read it at the competition’s website for free…

Rolling Stone—and Esquire, and Vanity Fair, for that matter—put out stories that are just as good as the stories in The New Yorker, The Atlantic, or any other high temple of journalism. But those stories are interspersed with such a great quantity of formulaic celebrity profiles and grooming tips that one is unable to take the magazine as a whole seriously. Everyone knows that you don’t need to subscribe to Rolling Stone in order to read the five great stories they publish every year; just wait until you hear those stories mentioned elsewhere and check in then.”

Preach on, brother man.

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